Apollo Tyres Becomes the New Jersey Sponsor of the Indian Cricket Team
In a landmark partnership valued at over ₹579 crore, Apollo Tyres has secured the front-of-jersey sponsorship rights for the Indian cricket team, marking its first foray into one of sports marketing’s most coveted slots. This alliance promises to elevate Apollo’s brand visibility and underscores cricket’s enduring commercial appeal. Introduction to Apollo Tyres Apollo Tyres Limited,…