Explore how JioStar’s broadcast strategy is disrupting cricket’s dominance in India. Learn why young fans are turning to other sports, how the advertising market is changing, and what the future holds for cricket broadcasting in India. The Shifting Ground of Indian Cricket Cricket has ruled India’s sporting world for generations. However, recent developments have exposed…
National School Games Taekwondo 2024 kicked off with remarkable energy and inspiration at the Indoor Sports Complex, Bhagwati Nagar in Jammu today. The 69th edition of this prestigious championship brought together 34 teams from across India, setting the stage for an unforgettable celebration of skill, determination, and sportsmanship. Yasha Mudgal, Commissioner Secretary for Youth Services…
The Board of Control for Cricket in India is poised to file a formal grievance against Pakistan’s T20 captain Salman Agha following his charged comments after the Asia Cup 2025 final. Agha’s declaration to donate match fees to civilians impacted by India’s “Operation Sindoor” has shaken the cricketing fraternity, prompting the BCCI to consider a…
In a landmark partnership valued at over ₹579 crore, Apollo Tyres has secured the front-of-jersey sponsorship rights for the Indian cricket team, marking its first foray into one of sports marketing’s most coveted slots. This alliance promises to elevate Apollo’s brand visibility and underscores cricket’s enduring commercial appeal. Introduction to Apollo Tyres Apollo Tyres Limited,…
As the fall sun casts long shadows over the desert, the University of Nevada Las Vegas football team stands poised at a moment of change. Under the bright lights of Allegiant Stadium, the UNLV Rebels have begun to weave a story of growth and grit. This season is more than wins and losses. It is…
On an overcast evening in Sharjah, a single six clears the ropes off the final ball. The crowd erupts: cheers, gasps, tears. In that moment, the boundary between sport and story, between bat and identity, dissolves. India has just lost or won against Pakistan, and hearts have been broken, made proud, or overwhelmed. That is…
The Supreme Court of India recently refused to entertain an urgent plea that sought the cancellation of the India-Pakistan Asia Cup T20 match scheduled for September 14. The petition, filed by four law students, came in the aftermath of the Pahalgam terror attack and Operation Sindoora. Their main contention was that allowing the match to…
In Indian cricket, where young talent often emerges from unexpected corners, Salman Nizar’s rise has been one of the most exciting stories in recent years. A cricketer from Kerala, Salman has carved his place in the game with fearless batting and a style that reflects both discipline and audacity. From his early years in the…
